This article is from the Summit Daily News, a staff report on January 11, 2011.
In a report comparing spending and visitation from last year to current, Vail Resorts said the numbers were up in all catagories. The comparative periods ran from the beginning of the ski season through Jan.6, 2011, and for the prior year period through Jan. 7, 2010, with both periods including the holiday period through the Thursday after New Year's Day. All numbers were adjusted as if Northstar-at-Tahoe —acquired in Oct. 2010 — was owned in both periods.
Highlights
>Season to date total lift ticket revenue at the company's six mountain resort properties, including an allocated portion of season pass revenue for each applicable period, was up approximately 7.4 percent from last year's numbers.
>Season to date total skier visits for the company's six mountain resort properties were up approximately 10.1 percent. This included higher utilization by season pass holders.
>Season to date ancillary spending at the company's six mountain resort properties increased significantly. Revenue from ski scool is up 11.5 percent, dining is up 13.3 percent and retail/rental is up 17.5 percent compared to last year.
“While the Christmas to New Year's week was negatively impacted by storm related challenges in the Northeast that kept some of our guests at home, as well as two days of unusually cold temperatures in Colorado, we feel great about results to date and the momentum we have going into the remainder of the season,” said Rob Katz, Vail Resorts CEO. “We are pleased with the performance of Northstar-at-Tahoe, as it is showing improved results to date over the prior year.”
For more information about the impact of skier visits to real estate, contact Susan Gunnin, or go to http://www.breck4sale.com/
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