This article is from the Summit Daily News, a staff report on January 11, 2011.
In a report comparing spending and visitation from last year to current, Vail Resorts said the numbers were up in all catagories. The comparative periods ran from the beginning of the ski season through Jan.6, 2011, and for the prior year period through Jan. 7, 2010, with both periods including the holiday period through the Thursday after New Year's Day. All numbers were adjusted as if Northstar-at-Tahoe —acquired in Oct. 2010 — was owned in both periods.
Highlights
>Season to date total lift ticket revenue at the company's six mountain resort properties, including an allocated portion of season pass revenue for each applicable period, was up approximately 7.4 percent from last year's numbers.
>Season to date total skier visits for the company's six mountain resort properties were up approximately 10.1 percent. This included higher utilization by season pass holders.
>Season to date ancillary spending at the company's six mountain resort properties increased significantly. Revenue from ski scool is up 11.5 percent, dining is up 13.3 percent and retail/rental is up 17.5 percent compared to last year.
“While the Christmas to New Year's week was negatively impacted by storm related challenges in the Northeast that kept some of our guests at home, as well as two days of unusually cold temperatures in Colorado, we feel great about results to date and the momentum we have going into the remainder of the season,” said Rob Katz, Vail Resorts CEO. “We are pleased with the performance of Northstar-at-Tahoe, as it is showing improved results to date over the prior year.”
For more information about the impact of skier visits to real estate, contact Susan Gunnin, or go to http://www.breck4sale.com/
Subscribe To
Posts
All Comments
Wednesday, January 12, 2011
Monday, January 03, 2011
Early Jan. looking up for Breckenridge lodging companies
(This article is from the Summit Daily News, January 3,2011, reported by Caddie Nath.)
Occupancy rates pacing 10-15 percent higher than same time last year.
The new year is likely to get off to an excellent start for the Breckenridge lodging community, with reservations for the first week of 2011 trending significantly higher than the same time last year.
As of mid-December, occupancy rates for the first week of January were pacing 10 to 15 percent higher than the same time last year, according to data released by the Breckenridge Resort Chamber. Room occupancy is expected to break 80 percent in the first few days of 2011.
The BRC is chalking the trend up to a recovering economy, lodging deals offered on bookings and an early season snowfall at Breckenridge Ski Resort that has blown away recent averages.
“I think people have to take the snow into consideration,” BRC spokeswoman Rachel Zerowin said of the spiking early January numbers. “It's just amazing conditions, and it's made the news all over the country. Between the snow and the apparent uptick in the economy and these early season deals, we are seeing a lot more people that are willing to travel.”
The ski resort had seen 85 inches of snow in December alone as of Tuesday and a season total of nearly 200 inches. With three days left in the month, December was already the best month on record with the resort in 10 years and was 73 percent above the 10-year average for December.
The slowly reviving economy may also be playing its part in the upswing in early January lodging numbers as skiers and snowboarders return to the slopes to enjoy the powder.
“Skiers and snowboarders are a really dedicated bunch of people,” Zerowin said. “They love their sport. So those people who maybe skipped a year or skipped two years, they're coming.”
More of those expected arrivals appear to be Colorado-based guests at some resorts.
Keeping with the trend, The Lodge and Spa in Breckenridge is expecting a bigger and better January than last year's, and many of those bookings are in-state visitors, general manager Rhonda Profaizer said.
As of Dec. 15, January lodging was pacing to fall off some after the first week of the month, dropping a few percentage points below last year, according to the BRC.
The BRC lodging survey includes 17 Breckenridge resorts, hotels and property managers making up 75 percent of the town's total number of lodging units.
Occupancy rates pacing 10-15 percent higher than same time last year.
The new year is likely to get off to an excellent start for the Breckenridge lodging community, with reservations for the first week of 2011 trending significantly higher than the same time last year.
As of mid-December, occupancy rates for the first week of January were pacing 10 to 15 percent higher than the same time last year, according to data released by the Breckenridge Resort Chamber. Room occupancy is expected to break 80 percent in the first few days of 2011.
The BRC is chalking the trend up to a recovering economy, lodging deals offered on bookings and an early season snowfall at Breckenridge Ski Resort that has blown away recent averages.
“I think people have to take the snow into consideration,” BRC spokeswoman Rachel Zerowin said of the spiking early January numbers. “It's just amazing conditions, and it's made the news all over the country. Between the snow and the apparent uptick in the economy and these early season deals, we are seeing a lot more people that are willing to travel.”
The ski resort had seen 85 inches of snow in December alone as of Tuesday and a season total of nearly 200 inches. With three days left in the month, December was already the best month on record with the resort in 10 years and was 73 percent above the 10-year average for December.
The slowly reviving economy may also be playing its part in the upswing in early January lodging numbers as skiers and snowboarders return to the slopes to enjoy the powder.
“Skiers and snowboarders are a really dedicated bunch of people,” Zerowin said. “They love their sport. So those people who maybe skipped a year or skipped two years, they're coming.”
More of those expected arrivals appear to be Colorado-based guests at some resorts.
Keeping with the trend, The Lodge and Spa in Breckenridge is expecting a bigger and better January than last year's, and many of those bookings are in-state visitors, general manager Rhonda Profaizer said.
As of Dec. 15, January lodging was pacing to fall off some after the first week of the month, dropping a few percentage points below last year, according to the BRC.
The BRC lodging survey includes 17 Breckenridge resorts, hotels and property managers making up 75 percent of the town's total number of lodging units.
Subscribe to:
Posts (Atom)