In an article posted by Robert Allen in the Summit Daily News, July 22, 2010, it was reported that the Town of Breckenridge's marketing stimulus makes an apparent difference.
Breckenridge's market share among ski towns increased 3 percent last winter as the ski resort regained its title of the most visited in the United States. After gloomy projections in October that winter lodging occupancy could fall as much as 20 percent, Breckenridge Resort Chamber president, John McMahaon said that the $250,000 the town council provided as a marketing stimulus nearly filled the gap. He said that recent branding efforts are having an impact.
Both McMahon and Breckenridge mayor John Warner spoke of the need for a sustainable marketing revenue stream. The $250,000 was pulled from the town's excise fund to make the town competitive with other ski communities. Warner and other town council memebers are pushing for a 1 percent lodging tax increase to help sustain marketing funding.
After two years of declines, 2010 year-to-date numbers are starting to climb.
With real estate values in a ski resort tied to area popularity and ski travelers booking lodging, this news bodes well for the Breckenridge real estate market.
For more information, go to http://www.breck4sale.com/, or email Susan Gunnin at gunnin@colorado.net.
Subscribe To
Posts
Comments
