Monday, June 18, 2007

Colorado Skier Visits hit new peak

An article in the Denver Post by A. J. Miranda, on June 15, 2007 reports that for the second consecutive year, Colorado hosted a record number of skier visits, bolstered by momentum from the previous season as well as early snowfall.

More than 12.56 million visits were recorded by the state's 26 resorts between October and June, according to figures released by Colorado Ski Country, the resort association's trade organization.

Colorado also broke a national record by grabbing 23 percent of the U. S. Ski Industry market share.

According to Rob Perlman, CEO of Colorado Ski Country, "We have a lot of great advantages in Colorado, and one is the consistency [compared to an inconsistency in other, lower-elevation markets] of the product. It's an unbelievable winter vacation experience.

"The publicity from the Denver snowstorm last year told the world that Colorado had snow pre-Christmas" said Bill Jensen, president of the mountain division of Vail Resorts. At that point, there was no snow in Europe and no snow to speak of in New England".

International tourism helped Colorado, with just under one million skiers coming from outside the U. S. At 8 percent of skiers, the international visits were also a record.

All this was helped by the $19 million the Colorado Tourism Office spent to promote Colorado, a vast increase in spending from prior years.

No doubt, Colorado's national popularity helps the real estate market in ski resorts. For more information, check out http://www.breck4sale.com/.