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One way for Realtors to more effectively market a property they have listed is to create a website just for that property, using the property's street address as the website name (domain or url name). For example, if the listing is located at 217 Highlands Drive, then the website name would be http://www.217highlandsdrive.com/. Then, on the listing sign at the property, the Realtor adds a rider with this website name on it.
There are several reasons why this is an effective marketing tool. Passers-by or other realtors who see the property have an easy way to remember the website (as opposed to some website name that has little or nothing to do with the property itself, and might be 40, 50 or more characters long and thus difficult to remember). The information on the website is usually more thorough, more pleasing to view and in general, more informative than a simple brochure or the listing as seen on an MLS site (where, for example, the number of photos may be limited, and the information provided too terse). The Realtor has an opportunity to market him or herself. And, the website name can be added to brochures, linked to the Realtor's own website and used in any other marketing efforts like postcards or emails.
Susan Gunnin has used this tool with very good results in a number of her listings. These websites have been created by her husband, Don, whose work and several samples can be viewed at http://www.quickcustomwebsites.com/. These websites are very inexpensive considering the size of the commission that will be earned and when compared to other types of marketing.
